The "Stick with It" Study
Northwestern Mutual sponsored The “Stick with It” Study to gauge Americans’ goal setting, self-discipline and financial tenacity. (Conducted 2011)
Key findings from the study include the following:
- Three out of four Americans (74%) reported that the pace of today’s society is making it harder for them to focus and remain on track to achieve long-term goals.
- Gen Y is significantly more inclined to set goals in their lives than all other generations. And women tend to be more goal oriented then men.
- When asked which financial goals are the most important, a majority of respondents wanted to maintain their standard of living currently and into retirement.
- Although more than half of the nation feels they are self-disciplined in their financial life, nearly half think they would benefit from more self-discipline in this area.
- People as a nation are fairly confident in their ability to achieve goals they set and often set small interim goals along the way to ensure success.
- Gen Y is significantly more likely to celebrate and reward their accomplishments than all other generations.