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Give Your Child a Gift that Lasts this Holiday: A Strong Financial Foundation

MILWAUKEE, Dec. 10, 2015 /PRNewswire/ -- Parents still searching for that perfect holiday gift for their kids this season may want to consider a fresh alternative – a personalized savings account.

The idea comes from, an innovative website powered by Northwestern Mutual that is geared towards educating children and families about financial security. Since 2007, has been a go-to resource of financial information and tools that make learning about money fun and approachable, starting with the very basics like learning how to spend, save, invest and donate money.

"It's never too early to begin fostering strong financial habits in children, and getting their first personal savings account is a source of pride and excitement for many kids," said Warren Duthie, wealth management advisor for Northwestern Mutual. "Toys break, gadgets become obsolete and kids outgrow their clothes all too quickly, but a parent who gives their child the gift of a strong financial foundation is truly giving them something that will last a lifetime."

According to Northwestern Mutual's 2015 Planning & Progress Study, a visible trend is on the rise with more than half (53%) of Millennials having set financial goals compared with 38% of Americans age 35 and older, suggesting the importance of developing financial literacy at a young age. suggests making the process of opening up the account a fun milestone for kids and a positive experience that will encourage them to want to learn more.

"Take your child to the bank, introduce him or her to a new account representative, and encourage your child to answer all of the reps questions," said Duthie. "Your child will learn how the account grows through interest and he or she will walk out of the bank quite proud of opening an account while wanting to grow its initial amount."

About Northwestern Mutual
Northwestern Mutual has been helping families and businesses achieve financial security for nearly 160 years. Our financial representatives build relationships with clients through a distinctive planning approach that integrates risk management with wealth accumulation, preservation and distribution. With more than $230 billion in assets, $27 billion in revenues and more than $1.5 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than 4.2 million people who rely on us for insurance and investment solutions, including life, disability and long-term care insurance; annuities; trust services; mutual funds; and investment advisory products and services. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company, Milwaukee, WI, and its subsidiaries. Northwestern Mutual and its subsidiaries offer a comprehensive approach to financial security solutions including: life insurance, long-term care insurance, disability income insurance, annuities, investment products, and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC, broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company, limited purpose federal savings bank; and Northwestern Long Term Care Insurance Company.

SOURCE Northwestern Mutual

Amanda Lee 1-800-323-7033,