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The 2021 Planning & Progress Study, an annual research study from Northwestern Mutual, explores U.S. adults’ attitudes and behaviors toward money, financial decision-making, and the broader issues impacting people’s long-term financial security.

COVID-19 and Financial Behavior


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In just over a year, so many habits and behaviors have been transformed by the Covid-19 pandemic, and they extend well beyond social distancing, facemasks and working from home. Northwestern Mutual research finds a third (32%) of Americans say their financial discipline has improved during the pandemic, and 95% say they expect their newfound habits will stick after the health crisis subsides.

These are the first set of findings from the 2021 Planning & Progress Study, an annual research project commissioned by Northwestern Mutual that explores Americans’ attitudes and behaviors toward money, financial decision-making and broader issues impacting people’s long-term financial security.

The study finds that the pandemic and related events have prompted people to get proactive with their planning. Nearly one out of five (17%) U.S. adults aged 18+ say they didn’t have a financial plan before the pandemic, but now they have one in place. Overall, 83% of people were prompted to either create, revisit, or adjust their financial plan during the pandemic.

Among the behaviors that people say they’ve adopted and expect to maintain going forward are:

  • Reducing living costs/spending (e.g., cancel subscriptions, eat out less, etc.) - 45%
  • Paying down debt - 34%
  • Increasing investing - 33%
  • Regularly revisiting financial plans - 29%
  • Increasing use of tech/digital solutions to manage finances - 28%
  • Increasing retirement contribution/savings - 25%


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Setbacks and Postponements

Nearly half (45%) of Americans say the pandemic has impacted their timeline for achieving long-term financial security, with most saying it’s a setback of one to two years. 

  • 15% say it has set them back less than a year
  • 18% say it has set them back 1-2 years
  • 9% say it has set them back 3-5 years
  • 3% say more than 5 years

For Gen Z and Millennials, it’s a majority -- 63% and 65% respectively say they’ve been set back financially. But the amount of time lost for these generations is consistent with the broader population as the most common estimation is one to two years.

Additionally, more than one-third (35%) of people have postponed a major financial or life event because of the pandemic, including:

  • Making/funding large purchases or projects (home renovation, new car, etc.) - 17%
  • Changing jobs/looking for a new job - 10%
  • Buying or building a new home - 9%

In forthcoming data sets, the 2021 Planning & Progress Study will explore wide-ranging issues facing Americans spanning savings and debt, work and retirement, planning, priorities and more.

 

Read the news release

Download the 2021 Planning and Progress Study – COVID-19 and Financial Behavior

Financial Recovery


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Most Americans are still contending with the financial impact of the Covid-19 pandemic, according to the latest set of findings from Northwestern Mutual’s 2021 Planning & Progress Study. The research finds more than half (58%) of U.S. adults aged 18+ say they are in financial recovery mode, but among them nine of out ten (89%) express confidence that they will ultimately achieve a full financial comeback. 

For those in recovery, the research shows that the majority feel they are making considerable progress:

  • 34% say they’re in “late-stage recovery” – they suffered losses but have mostly, if not fully, recovered to pre-pandemic levels and are feeling confident in their ability to achieve long-term financial security
  • 47% say they’re in “mid-stage recovery” – they suffered losses and have begun making up ground, but have not yet reached pre-pandemic levels and still remain optimistic about their ability to achieve long-term financial security
  • 18% say they’re in “early-stage recovery” – they suffered losses, are still in decline and are unclear how they’ll achieve long-term financial security


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Trending in the right direction (with some caveats)

Across a range of different categories, year-over-year numbers indicate that people’s financial lives are trending in the right direction.

  • Average personal savings are up over 10% -- from $65,900 last year to $73,100 today;
  • Average retirement savings increased 13% -- from $87,500 last year to $98,800 today;
  • Financial security is nudging upward – from an average of 6.3 on a ten-point scale last year to 6.5 today

Going a layer deeper into savings trends reveals a more nuanced story:

  • A third (33%) of people say they have been able to save more over the last year;
  • Nearly an equal third (31%) say they are saving less or stopped saving altogether; and
  • One in ten (9%) say they’ve had to dig into savings and are going backwards.

Maintaining Momentum

The 2021 Planning & Progress Study asked people what they see as the best financial defense against future economic uncertainty and/or market volatility going forward and two replies stood out, each receiving more than three times the number of responses than any other option. Far and away, the steps that people see as their best financial defense are:

  • Having an emergency fund/personal savings (30%); and
  • Having a financial plan (27%)

Among the third of Americans who say they have been able to save more in the last year, they attribute it to:

  • Reduced discretionary expenses (35%)
  • Prioritized saving over spending (23%)
  • Increased income (18%)
  • Reduced living costs/necessary expenses (15%)

In a positive sign, three-quarters (74%) of people say they have good clarity on exactly how much they can afford to spend now versus how much they should be saving for later. But maintaining momentum over time will require a long-term view, and the study shows that planning horizons today are quite short.

Among the 58% of Americans who say they are in financial recovery mode, only 14% are actively planning more than five years out, while most are planning month-to-month (24%).

 

Read the news release

Download the 2021 Planning and Progress Study – Financial Recovery

Advisors

According to the latest findings from Northwestern Mutual's 2021 Planning & Progress Study, U.S. adults aged 18+ say financial advisors are the most trusted source for financial advice. This represents a reversal from 2020 findings when people said they trusted themselves most.

Americans’ most trusted sources of financial advice:

2020 2021
1. Yourself (30%) 1. Financial advisor (26%)
2. Financial advisor (22%) 2. Yourself (20%)
3. Family member (13%) 3. Spouse/partner (16%)

Guidance through a storm

The study found that the market volatility and economic downturn caused by the Covid-19 pandemic was a major factor influencing individuals to seek out professional financial advice.


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Nearly four in ten (38%) Americans currently work with a financial advisor, representing a significant jump from pre-pandemic levels (29%).

Fifteen percent of survey respondents reported that they didn’t have a financial advisor pre-pandemic and they now either currently work with an advisor or plan to start working with one.

The trend was most pronounced among younger generations, with 23% of Gen Z and an equal 23% of Millennials reporting that they have or plan to work with a financial advisor as a result of the pandemic’s impact on the markets and economy.


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Financial planning priorities

When asked to identify their top financial planning priorities over the next year, respondents identified:

  • Paying bills/expenses (48%)
  • Saving for retirement (39%)
  • Paying off debt/loans (38%)
  • Taking care of family (37%)
  • Investing (32%)

Read the news release

Download the 2021 Planning and Progress Study – Advisors