Studies & Research

Northwestern Mutual sponsored The Financial Realities Study, which is made up of two parts: “Changing Timeframes” and “Generational Advice.” (Conducted 2010)

Northwestern Mutual sponsored The American Reality Study to help provide insight into how Americans are handling the economic, political, and social changes taking place in the U.S. and what the impact has been on the way they view their lives and their future. (Conducted 2009)

The Seven Financial Habits Study, conducted for Northwestern Mutual, sought to explore the connections between financial and physical fitness. Specifically, the study helps to explain how financial behavior and attitudes of individuals with above-average income are related to health and wellness perceptions. (Conducted 2008)