Studies & Research
Northwestern Mutual sponsored a poll seeking to learn the attitudes and motivations among Americans toward obtaining life insurance1 and planning for future financial security. The study surveyed more than 2,000 American adults aged 18 and older. (Conducted 2012)
In 2015, the Long Term Care Group, Inc. conducted customized Cost of Care research on behalf of Northwestern Long Term Care Insurance Company. Cost of care information was obtained from a representative sample of 9,500 nursing homes, 14,500 assisted living facilities and 15,600 home care providers across the U.S.
Northwestern Mutual sponsored The “Stick with It” Study to gauge Americans’ goal setting, self-discipline and financial tenacity. (Conducted 2011)
Northwestern Mutual sponsored The Financial Realities Study, which is made up of two parts: “Changing Timeframes” and “Generational Advice.” (Conducted 2010)
Northwestern Mutual sponsored The American Reality Study to help provide insight into how Americans are handling the economic, political, and social changes taking place in the U.S. and what the impact has been on the way they view their lives and their future. (Conducted 2009)
The Seven Financial Habits Study, conducted for Northwestern Mutual, sought to explore the connections between financial and physical fitness. Specifically, the study helps to explain how financial behavior and attitudes of individuals with above-average income are related to health and wellness perceptions. (Conducted 2008)