Studies & Research
Northwestern Mutual explored Americans' attitudes and behaviors toward finances and planning. The research was conducted in January 2015 and surveyed more than 5,000 U.S. adults aged 18 and older.
Northwestern Mutual sponsored an online study to examine U.S. adults’ perceptions of their personal, family, career and financial success. This study surveyed a random sample of 1,513 U.S. adults. Results were weighted as needed to parallel U.S. Census proportions for education, age, gender, race/ethnicity, region and household income.
Northwestern Mutual again explored the state of financial planning in America today to obtain insights into people's attitudes and behaviors toward money, goal-setting and priorities. The 2014 study surveyed nearly 2,100 American adults 18 or older.
Northwestern Mutual sponsored a study looking at how prepared Americans are when it comes to long-term care planning. The study surveyed more than 2,000 American adults 18 or older.
Northwestern Mutual sponsored a study exploring the state of planning in America today that provides unique insights into people’s current attitudes and behaviors toward money, goal setting and priorities. The study surveyed more than 1,500 Americans aged 25 or older. (Conducted 2013).
Northwestern Mutual sponsored a poll highlighting the attitudes and motivations of Americans for planning for long-term care. More than 2,500 U.S. adults were surveyed. (Conducted October 2012)
Read the findings from the 2012 Long-Term Care Awareness Study.
Northwestern Mutual sponsored a poll seeking to learn the attitudes and motivations among Americans toward obtaining life insurance1 and planning for future financial security. The study surveyed more than 2,000 American adults aged 18 and older. (Conducted 2012)
The State of Planning in America Study is a series of research examining what kind of planners people are, how their plans may have changed over time, whether they feel they’re moving in the right direction, how they assess their ability to stay on course, and how this all fits against the larger backdrop of what is taking place in America today. The study surveyed more than 1,000 Americans aged 25 or older between February 2 and February 13, 2012.
In 2015, the Long Term Care Group, Inc. conducted customized Cost of Care research on behalf of Northwestern Long Term Care Insurance Company. Cost of care information was obtained from a representative sample of 9,500 nursing homes, 14,500 assisted living facilities and 15,600 home care providers across the U.S.
Northwestern Mutual sponsored The “Stick with It” Study to gauge Americans’ goal setting, self-discipline and financial tenacity. (Conducted 2011)
Northwestern Mutual sponsored The Financial Realities Study, which is made up of two parts: “Changing Timeframes” and “Generational Advice.” (Conducted 2010)
Northwestern Mutual sponsored The American Reality Study to help provide insight into how Americans are handling the economic, political, and social changes taking place in the U.S. and what the impact has been on the way they view their lives and their future. (Conducted 2009)
The Seven Financial Habits Study, conducted for Northwestern Mutual, sought to explore the connections between financial and physical fitness. Specifically, the study helps to explain how financial behavior and attitudes of individuals with above-average income are related to health and wellness perceptions. (Conducted 2008)